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e.l.f. Cosmetics Launches New Initiative and Twitch Channel to Support Female Content Creators – The Esports Observer

e.l.f. Cosmetics will officially launch a Twitch channel and a new initiative aimed at empowering and supporting female gamers called “e.l.f. You” on Sunday.  The cosmetics company will host a launch event for both its Twitch channel and the new initiative with the help of streamers Autumn Rhodes, Australian Fortnite and variety streamer Kathleen “Loserfruit” Belsten and Team Liquid’s Fasffy, […]

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Pizza Hut Delivery UK selects Kairos Media as agency of record – Esports Insider

The UK delivery branch of pizza chain Pizza Hut has selected marketing and creative agency Kairos Media as its agency of record. The collaboration will see the agency work with the chain to develop and execute a strategy where gaming and esports are at the forefront. RELATED: Kairos Media launches tournament management software This isn’t the first time Kairos Media has collaborated with […]

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Pichau Gaming and Facebook Gaming announced as Copa Netenho sponsors – Esports Insider

PC equipment company Pichau Gaming and Facebook Gaming have been announced as sponsors of Brazilian esports competition Copa Netenho. Copa Netenho is a PUBG MOBILE tournament in partnership with influencer Neto Cavalcante. RELATED: PUBG MOBILE announces Brazilian female tournament Valkirias The games will be broadcasted on Netenho’s Facebook Page, as well as on Brazilian gaming-focused TV channel Loading.  The community tournament […]

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Garena Streaming Platform BOOYAH! to Sponsor Brazilian Organization Fluxo – The Esports Observer

BOOYAH!, a streaming platform created and owned by Garena, announced the Brazilian organization Fluxo as its newest partner. The deal grants a sponsorship fee to Fluxo, the BOOYAH! brand displayed on the team’s jersey, and exclusivity to BOOYAH! of streams from Fluxo’s team members and influencers.  Financial details were not disclosed. Although just recently founded, Fluxo is already one of […]

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Trovo selects Allied Esports to produce 'Titans' esports series – Esports Insider

Esports entertainment company Allied Esports has been selected by live streaming platform Trovo to create and produce a new esports tournament series. The Trovo Titans Program is said to feature over 100 events that will take place during 2021 across North America, Latin America, and Europe. RELATED: Allied Esports receives $100m purchase offer from Bally’s Corporation The programme kicks off on May 7th with […]

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Navigating payment challenges in emerging markets — AstroPay

From a business perspective, different regions make different markets, and different markets require different approaches — that’s how trade has worked for centuries.  The esports industry, on one hand, is universal in its virtuality. We convert real money to in-game currency, and we trade virtual money for virtual goods and services, no matter the market. However, and people in many […]

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ESL Gaming Secures Multiyear Extension With DHL – The Esports Observer

DHL will remain the official logistics partner for ESL events in a multiyear partnership extension. In addition to its brand integrations, the company is responsible for the transport logistics of tournament equipment such as monitors and gaming chairs. The new deal will expand to include multiple ESL properties including the ESL Pro Tour, ESL Mobile, and all Dota 2 events. […]

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Fluxo Esports joins Booyah! as exclusive streaming partner – Esports Insider

Brazilian organisation Fluxo Esports has joined Garena’s streaming platform, Booyah! as an exclusive partner. As a result of the partnership, Booyah! will be featured on the team jersey as an official sponsor. Fluxo players and team influencers will create exclusive content on the streaming platform such as tournaments and other fan activations. RELATED: Fluxo Esports announces partnership with digital bank Next Lúcio […]

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