Gen.G Partners With the University of Kentucky to Host Esports Invitational

Collegiate esports will get another signal boost as Gen.G, the global esports organization based in the U.S., has partnered with the University of Kentucky in launching the “University of Kentucky Esports Invitational.”  Traditional sports rivals of the university have been invited to compete in a series of esports competitions featuring League of Legends, Valorant, and Rocket League that will take place from March 12-14. The tournament will be streamed at The winner of each title will be given $1K USD in prize money to go towards the esports program at the winning school.

The following schools will compete in the invitational: 

  • Auburn University
  • Mississippi State University
  • Texas A&M University
  • University of Alabama
  • University of Georgia
  • University of Kentucky
  • University of Mississippi 
  • University of Missouri
  • University of Tennessee

This will be the first event as it relates to all of the schools competing in esports in the same event. Additionally, the tournament will see student casters as talent.

As far as format, each competition will use a single elimination bracket with the following schedule: March 12: Rocket League; March 13: League of Legends & Valorant quarter and semifinals; March 14: League of Legends and Valorant finals

Gen.G and the University of Kentucky have partnered in various endeavors since 2019 having brought together virtual events, activations, and initiatives over the last two years including the NBA 2K “Hoops at Home” tournament and “Give Health for Kentucky Kids” charity program.

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