Guangzhou Charge Owner Acquires LPL Franchise eStar Gaming
Chinese conglomerate Nenking Group, owner of Overwatch League team Guangzhou Charge, announced on Friday that it has acquired League of Legends Pro League (LPL) franchise eStar Gaming for an undisclosed amount of money. The company made the announcement via Chinese social media.
The company said in its announcement that it intends to compete in LPL during the 2021 season.
Zhong Zhaolin, vice president of esports for Nenking Group, said in an announcement Friday: “Nenking has very clear ideas about the esports industry: First, joining the esports industry in the synergy effect of Nenking’s own resources can drive the development of the group’s sports and entertainment sector. Second, with the help of joining a top-level esports alliance such as LPL, we will continue to improve the group’s esports industry matrix, spread new ideas in the esports industry, and strengthen the group’s esports brand.”
Nenking Group was founded in 1998 and is based in Foshan, Guangdong. The company operates multiple businesses in real estate, property management, sports, bio-pharmaceuticals, and other sectors. Nenking Group owns several sports teams including Eastern Long Lions F.C., Hong Kong Eastern, FC Sochaux-Montbéliard, and Guangzhou Loong Lions, and also operates several stadiums in China including the Guangzhou Tianhe Stadium and the self-established Foshan International Sports Culture Performing Arts Center.
In August, the company established an esports brand called Ultra Prime and launched a training program for young players called “Ultra Prime Academy.”
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