The International names SteelSeries as peripherals partner – Esports Insider
Game developer Valve has named Danish esports hardware brand SteelSeries as the official peripherals brand for Dota 2’s The International.
RELATED: SteelSeries unveiled as exclusive headset partner of T1
As the official peripheral partner for the tournament, SteelSeries will provide its line of mice, keyboards, headsets, and accessories to players participating in The International 10.
SteelSeries will also host a number of on-the-spot activations during the tournament in Bucharest, Romania. Moreover, the company announced that it will also offer a limited edition The International mousepad for sale at the event.
Alongside being a sponsor for The International, SteelSeries is a hardware partner for two teams participating in this year’s tournament — T1 and defending champions Red Bull OG. Throughout the years, SteelSeries has cooperated with numerous esports teams and tournaments. This includes working with Valve and Dota 2 teams since 2013.
RELATED: Dota 2’s The International moved to Bucharest, Romania
The International will be played in Romania for the first time ever due to the ongoing pandemic. The tournament was initially set to be played in Stockholm, Sweden, but was moved due to the Swedish Sports Association voting not to include esports as an official sport in the country. Bucharest was chosen as a replacement and will be played under COVID-19 measures.
Esports Insider says: SteelSeries is a well-known name within the sector, so partnering with Valve on The International this year seems like a solid business move. The idea of launch a limited-edition piece of gear as well is also an astute intuitive. If proven to be a commercial success, perhaps other peripheral brands will look to regularly launch limited-edition equipment for major tournaments
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