Epic Games Suing A Company Called Nreal Because It’s Too Similar To Unreal
Epic Games has filed a trademark infringement lawsuit against Nreal with claims that the mixed-reality glasses company’s name “looks and sounds virtually identical” to its Unreal property. Nreal launched its Nreal Light mixed-reality glasses in South Korea last year and is planning to release them in the United States at some point this quarter, according to The Verge.
While Epic does not have own any Augmented Reality hardware, the company has shown an interest in both AR and VR technology and, in the lawsuit, claims the two companies are competing in the same market. Its purchase of RealityCapture Software earlier this year suggests they’re planning on making some real strides in the space while the acquisition of Artstation counts as another notable coup.
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“It is no coincidence that Nreal named its glasses after the industry-leading engine for creating immersive and interactive three-dimensional content,” the lawsuit reads. “The developer section of Nreal’s website lists Epic’s Unreal Engine as one of three development platforms to be available for developers to create content for Nreal’s glasses. Nreal was and is well aware of Epic and its UNREAL marks. Nreal does not just sell glasses, it has already developed and sold a game to be used with those glasses. Nreal is willfully trading off Epic’s rights, causing confusion, and acting with callous disregard for Epic’s prior rights.”
Citing a pending trademark application from Nreal, Epic also suggested that, in addition to Nreal releasing its first product into a space Epic has already entered, the other party is planning further encroachment on Epic’s rights as it’s keen on positioning itself as a direct competitor by means of its glasses being used for “[d]esign and development of computer game software and virtual reality software.”
Epic is looking for an injunction that would prompt Nreal to withdraw its trademark application, as well as unspecified damages. The companies have been fighting over the name for a few years; a settlement was discussed but never came to fruition.
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