Sony Spent Twice As Much On PS5 Ads Than Microsoft Did For Xbox Series S/X
Sony spent twice as much on advertising the PS5 in November than Microsoft did with the Xbox Series S/X during the same period of time.
November 2020 saw the long-awaited release of the PS5 and Xbox Series S/X, following months of speculation that they would be pushed back to 2021. The two consoles launched under some of the most difficult circumstances possible, due to COVID making production and delivery more difficult. It has been almost impossible to purchase either system since they were announced, unless you have incredibly good luck, or are willing to spend exorbitant amounts on the second-hand market.
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The stock shortages of the PS5 and Xbox Series S/X hasn’t stopped Sony and Microsoft from advertising their systems. Sony has been cranking out bizarre ads for the PS5 for months now, and it seems that it was prepared to spend even more cash on promoting the console. According to VentureBeat/iSpotTV, Sony spent double the amount of money on advertising for the PS5 than Microsoft did for the Xbox Series S/X in November.
Sony spent an estimated $26.2 million on advertising in November, with a number of commercials airing during NFL events. By comparison, Microsoft spent an estimated $10.6 million, for commercials that prominently featured Assassin’s Creed Valhalla. Nintendo was in third place, with $7.2 million spent on promoting the Switch. It’s possible that Microsoft is holding off until it has a major exclusive to promote (like Halo Infinite), before matching Sony’s advertising spending.
The promotion for the PS5 and Xbox Series S/X is only going to continue into the holiday season, and it will hopefully happen alongside more consoles becoming available on the marketplace. It’s early days for the current crop of systems, and Microsoft and Sony are going to be spending millions more in 2021. You can expect to be inundated with Ps5 and Xbox Series S/X commercials when both companies have sorted out their supply situation and have some high-profile exclusives to brag about.
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Scott has been writing for The Gamer since it launched in 2017 and also regularly contributes to Screen Rant. He has previously written gaming articles for websites like Cracked, Dorkly, Topless Robot, and TopTenz. He has been gaming since the days of the ZX Spectrum, when it used to take 40 minutes to load a game from a tape cassette player to a black and white TV set.
Scott thinks Chrono Trigger is the best video game of all time, followed closely by Final Fantasy Tactics and Baldur’s Gate 2. He pretends that sorcerer is his favorite Dungeons & Dragons class in public but he secretly loves bards.
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